Science Nature Beauty

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The basics of skin and active ingredients.

Neurocosmetics, the overture

Skincare brands are constantly on the lookout for new trends and innovations. New technologies, offered by science, are picked up, translated into an interesting and appealing concept or efficacy claim, and then…

In the eye of the beholder

The eyes play a very special role in people’s attractiveness, and not just since wearing masks became commonplace in many parts of the world. They are the mirror of our soul. Unfortunately,…

Ingredient Claims

Making efficacy claims on cosmetic products helps to set them apart from others. Promising the consumer that using cosmetic product X will lead to important effects on their skin or hair has…