Ingredient Claims
Making efficacy claims on cosmetic products helps to set them apart from others. Promising the consumer that using cosmetic product X will lead to important effects on their skin or hair has…
5.08.2021 
Claiming probiotic and postbiotic. What’s in a name?
The personal care industry is seeing a large movement in claims related to microbes. The skin microbiome is a large focus for many brands, but hard to communicate about in an appealing…
Zooming out and in on skin aging
Working in the personal care industry, it is easy to comprehend that there are countless aspects to the aging of skin. The anti-aging segment is and will continue to be the most…
CBD, endocannabinoids, phytocannabinoids, what are they all about?
In the cosmetic industry, Cannabidiol (CBD) is, seemingly, on everybody’s mind. Independent of potential regulatory challenges and the marketing aspects of CBD, an important question remains: is there a benefit to the…
The skin microbiome – not a trend, a movement
The cosmetic market is awash with literally hundreds of skincare brands. Each and every brand tries to be different from others so that it can find its niche and be commercially successful….
Explaining sensitive skin and how to deal with it
50% of all people perceive their skin to be sensitive. Their skin is hyperreactive and shows a strong reaction to even the smallest stress. Skin gets itchy, or experience burning or stinging…