Science Nature Beauty

The challenges of targeting dark circles

As much as our modern world is changing and, with it, the perception of beauty, consumers still want to look as attractive as possible. Their approach has changed over the past few years, however. They are increasingly skeptical of promises made by the cosmetics industry and, thanks to the internet, are now better informed than ever. Consumers also have a better understanding of the interrelationship between their lifestyles and their looks. Their approach to skin care has become more holistic. Exercise, a balanced diet, adequate sleep and relaxation are as important to many consumers as cosmetic products when it comes to looking healthy and as good as possible.

The importance of the eyes for our appearance

The eyes are often the first thing we notice in another person and are therefore incredibly important for first impressions and a person’s attractiveness. This makes the eye area a central issue for many consumers. On top of that, the increased wearing of masks in everyday life has increased the focus on the eyes in the past year. 

The skin around the eyes is particularly thin and sensitive. Small wrinkles, dryness, redness and swelling are common in this area and are difficult to hide. Dark circles under the eyes are also a common phenomenon. They make people look tired and older and can therefore have a significant impact on the quality of life. Men and women are equally affected and although aging plays a causal role, dark circles under the eyes can be observed in people of all ages and the reason for this is much more complex than a lack of sleep and stress.


Dark circles – a complex topic

Many factors play a role in the development of dark circles. In order to effectively reduce the appearance of dark circles, it is therefore important to address the individual causes of the various processes that lead to the formation of dark circles.
A key factor is the transparency of the skin under the eyes. The skin is particularly thin here and becomes even thinner with age. At the same time, blood and lymph vessels as well as muscles lie directly under the skin. This implies that the thinner the skin is here, the darker this area under the eyes appears.

Other age-related factors are the loss of elasticity of the skin and the decrease in lymphatic vessels. During aging, skin becomes lax, and gravity will pull the skin of the lower eyelids down, leading to a shadowing effect, another factor that leads to the appearance of dark circles.
When the number of lymph vessels in the skin is reduced, fluid can build up in the lower eyelid. The accumulated fluid often takes on a purplish color and can significantly influence the color of skin under the eyes. A reduction in the lymphatic vessels can, however, also be caused by inflammatory processes; these processes are not necessarily age-related.

Depending on your ethnicity, hyperpigmentation can also play an important role in the appearance of dark circles, regardless of age. Hyperpigmentation is often caused by damage caused by exposure to UV light.
In addition, the blood flow in the skin area under the eyes is sluggish. In the case of so-called hemocongestion, the blood flow is reduced to zero. The hemoglobin is no longer supplied with oxygen and turns purplish, which in turn causes the skin under the eyes to turn bluish.


The level of suffering determines the requirements

Dark circles make us look tired, unhealthy and older than we are. Since dark circles under the eyes are not necessarily caused by a lack of sleep or stress, they can have a massive negative impact on appearance despite a healthy lifestyle. The psychological pressure is particularly high because they can only be insufficiently covered with make-up, but otherwise not hidden. 

Whenever a problem is the reason to buy a product, the top requirement from the consumer’s point of view is the solution to this problem. Products that are supposed to help against dark circles must first and foremost have a corresponding effect. Due to the complex issue, smart active ingredients that have been developed in a goal-oriented manner are required here.

In addition, consumers do not only want effective solutions, but also quick effects, preferably immediately. In a scientifically serious way, such miracles cannot be achieved with such a complex objective in mind. However, hybrid formulations offer a good alternative. While a highly effective active ingredient addresses the problem in the long term, color pigments contained in a skincare formulation can initially cover the existing dark circles. In combination with a cooling effect and a roll-on application that provides a massage effect, the consumer can be made an offer that works both quickly and lastingly and provides relief.


Trust is key

Even if the solution of the problem is clearly in the foreground, there are other factors that should be in the focus when developing products against dark circles. The skin around the eyes is particularly sensitive, and because of the proximity to the mucous membranes, consumers are particularly concerned with compatible products for this area. Confidence in the safety of the product, its compatibility and its benefits must be won. Natural products are often perceived by consumers as being safer and better for their health. Developing a product that meets these high consumer demands is a great challenge. With JuvenEye CLR™, we at CLR have developed a natural product made from the flowers of Bellis perennis and Hieracium pilosella that is safe, well-tolerated and has been proven to be highly effective based on our many years of experience. JuvenEye CLR™ significantly reduces both, the color and the surface area of dark circles under the eyes. This makes JuvenEye CLR™ a modern active ingredient against dark circles – for consumers who are looking for a solution and do not want to make any compromises.



Nathalia Gruber

Director Marketing & Corporate Communications