Highlighting skin health – a new era of decorative cosmetics?
Throughout human history, cosmetics have played an important role. From the earliest times, people tried to beautify themselves with the help of vegetable, animal and mineral dyes. In some societies, relationships, status…
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Claiming probiotic and postbiotic. What’s in a name?
The personal care industry is seeing a large movement in claims related to microbes. The skin microbiome is a large focus for many brands, but hard to communicate about in an appealing…
Self-Care – scientific solutions to an emotional need
Health is a great good. The global Covid-19 pandemic made us more than aware of this, but even before the pandemic, health was already a focus for many consumers. Much more than…
Zooming out and in on skin aging
Working in the personal care industry, it is easy to comprehend that there are countless aspects to the aging of skin. The anti-aging segment is and will continue to be the most…
Social Media – an opportunity to connect with consumers
Smartphones and social media have become indispensable today. Both have profoundly changed the way we behave, how we see ourselves and how we look. Digital photography has made it possible for us…
The changing perceptions of aging
For thousands of years, people have been applying mixtures on their skin to either protect it from aging or to look younger. This concept of ‘hope in a jar’, where people became…
Silver Agers – an overlooked generation
The generation of the Silver Agers is 55 plus today. Not only do they make up a significant proportion of the population in many countries around the world, they are also the…