Science Nature Beauty

Body image and sports: Challenges and Opportunities

With the European Football Championship and the Olympic Games, we are once again anticipating major sporting events this summer that will inspire millions of people around the world and put the spotlight…

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The challenges of targeting dark circles

As much as our modern world is changing and, with it, the perception of beauty, consumers still want to look as attractive as possible. Their approach has changed over the past few…

Ingredient Claims

Making efficacy claims on cosmetic products helps to set them apart from others. Promising the consumer that using cosmetic product X will lead to important effects on their skin or hair has…

The empowered beauty consumer

Beauty trends are constantly changing. Skincare is booming and every other day there is a new hype around a certain brand, ingredient or look. But it’s not only the trends which are…

Claiming probiotic and postbiotic. What’s in a name?

The personal care industry is seeing a large movement in claims related to microbes. The skin microbiome is a large focus for many brands, but hard to communicate about in an appealing…

Self-Care – scientific solutions to an emotional need

Health is a great good. The global Covid-19 pandemic made us more than aware of this, but even before the pandemic, health was already a focus for many consumers. Much more than…

Zooming out and in on skin aging

Working in the personal care industry, it is easy to comprehend that there are countless aspects to the aging of skin. The anti-aging segment is and will continue to be the most…