The challenges of targeting dark circles
As much as our modern world is changing and, with it, the perception of beauty, consumers still want to look as attractive as possible. Their approach has changed over the past few…
19.08.2021 
The empowered beauty consumer
Beauty trends are constantly changing. Skincare is booming and every other day there is a new hype around a certain brand, ingredient or look. But it’s not only the trends which are…
Self-Care – scientific solutions to an emotional need
Health is a great good. The global Covid-19 pandemic made us more than aware of this, but even before the pandemic, health was already a focus for many consumers. Much more than…
Social Media – an opportunity to connect with consumers
Smartphones and social media have become indispensable today. Both have profoundly changed the way we behave, how we see ourselves and how we look. Digital photography has made it possible for us…
The changing perceptions of aging
For thousands of years, people have been applying mixtures on their skin to either protect it from aging or to look younger. This concept of ‘hope in a jar’, where people became…
Silver Agers – an overlooked generation
The generation of the Silver Agers is 55 plus today. Not only do they make up a significant proportion of the population in many countries around the world, they are also the…